You may choose to submit your Works for promotional consideration using the promotion tool (currently in beta mode) via the KWL dashboard. The terms of each promotion vary by the type of promotion selected, and the submission guidelines and eligibility criteria for each promotion are set out in the KWL dashboard. By agreeing to submit your Work for inclusion in any given promotion, you agree to the terms of that promotion as set out in the KWL dashboard.
Remember that by submitting to these promos, you are agreeing to a flat fee or a reduction to your standard royalties as outlined in our KWL Terms & Conditions.
The Participation Cost: How it works
In the “dates and cost” section of the promo page for a particular promotion, you will see the dates during which the promotion will take place, as well as the participation cost. There are two participation cost options: An additional percentage of your royalties, or a flat fee.
The flat fee option is pretty self-explanatory. We send you a link which you can follow to pay for your feature spot.
Percentage Sale by Promo Code
If you choose to submit your title to this type of sale, Kobo customers will be able to purchase your title at a discount by using a publisher-supported promo code. You as the publisher are supporting this sale, and you will be paying for this discount – but you won’t pay for it up front. During the month following the promotion you will receive an invoice for your monthly sales as usual, and those titles that were purchased during the sale will have a reduced royalty rate.
The cost of participating in these promotions is 10% in additional royalties retained by Kobo as outlined in the KWL dashboard. Additionally, the cost of the promo code will be deducted from this reduced royalty rate. For example, if your book is listed at $10, and the sale is for 30% off: ($10 x 60% royalty) – ($10 x 30% promo code) = $3.
In your royalty report, you will see this reflected as: your standard royalties (COGS payable) minus the cost of the promotion (COGS payable), to calculate your net due for each copy sold through a Percentage Sale Promo.
Please note that while the Promotions tool is in beta mode, the promotion code royalty reduction will NOT be reflected live in your dashboard earnings. As noted above, you will see the cost of the promotion calculated in your monthly sales reports only.
Buy More Save More Sale
There are a number of Buy More Save More sales that you might participate in. In this example, we are outlining the payment process for a Buy 2 Get 1 Free sale (3 eBooks for the price of 2).
When a customer buys 3 books in this sale (let’s pretend one of these books is yours), the cheapest title is discounted by 100%. As you are supporting this sale you will be paying for this discount, but you won't pay for it up front. During the month following the promotion you will receive your monthly sales report, and those titles that were purchased during the sale will have a reduced royalty rate. The discount is divided amongst all eBooks purchased at one time, so no one eBook takes the penalty as a "free" book. In this case, because the offer is Buy 2 get 1 Free, each eBook purchased will have their royalty reduced by 33%. For each book purchased during the sale, there will also be an extra 10% participation reduction, as outlined in the “dates and cost” section during the submission process.
* March 2018 40% off Box Sets Sale *
The cost of participating in this sale (taking place March 22-26) is 10% in additional royalties retained by Kobo, as outlined in the KWL dashboard.
Additionally, the promotion code is author-supported. For this sale, we are trying a new payout method for author-supported promo codes. Your royalties will be based on the price the customer pays at check-out after the 40% discount is applied. For example, if a book is listed at $10, after entering the 40% off promo code a customer will pay $6, therefore you will receive $6 x 60% royalties = $3.60 net due.
Please note that while the Promotions tool is in beta mode, the promotion code royalty reduction will NOT be reflected live in your dashboard. As noted above, you will see the cost of the promotion calculated in your monthly sales reports only.