I'm putting this post up here in the interest of finding out, from writers who cite Kobo as either their #1 or their #2 selling platform, how and what they are doing.
What are the things that you are doing to sell more eBooks on Kobo?
Are there any strategies you have used that have helped you sell more books on Kobo and, ideally, earn more money via Kobo?
Apart from taking advantage of the PROMOTIONS tab built in to Kobo Writing Life, are there other platforms, tools and resources that have helped you move the needle and kick-start your sales on Kobo?
Just a personal aside, for me, here are the retailers I have earned the most revenue from since I started self-publishing back in the early days (you know, prior to 2010, back when a person had to walk uphill barefoot in two feet of snow just to sell an ebook) -- Oh, and an important note is I'm not focusing on UNIT sales. I care about $$$ earned. That, to me, is the only sustainable measure. Measuring unit sales is more about ego and doesn't pay the bills, particularly if those units were "moved" via free or via a sale/lower price of $0.99.
#5 Smashword (ie, direct sales)
Admittedly, my Kindle sales are now almost neck and neck with my Kobo sales. When KDP opened up AMS Ads to authors who were non-exclusive, I have been experimenting with them and have increased my sales there in the past 9 months or so.
Kobo Strategies I've used:
1) Taking advantage of global pricing (ie, $4.99 USD and then either $5.99 or $6.99 CAD, AUD, NZD) - since I sell far more books in CA and AU on Kobo than I likely ever will on Kindle, it makes sense to optimize my pricing in territories where i sell more units
2) Submitting titles to promotions via the internal PROMOTIONS tool inside Kobo Writing Life as often as possible. Sometimes it helps me sell more, sometimes it doesn't. But always worth trying.
3) International BookBubs (which I've found are easier to get and international includes Kobo, ie CA and AU, etc - I rarely move many titles on Kobo US anyway
4) Other promo sites like Bargainbooksy, FreeBooksy. Cost less than BookBub, but they can still move the needle, at least a bit, and I'd like to see those sites grow so authors have more options for promos
5) Using Draft2Digital's free to use Universal Book links - so I have a single link where each reader can follow to their own preferred retailer (rather than favoring Amazon, which I have noticed most authors do) - https://books2read.com/acanadianwerewolfinnewyork - and because D2D offers tracking, I can tell that Kindle/Kobo/iBooks tend to be the most-clicked links from sending potential readers there.
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